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GIM News Fall 2012

Pierce Point 3

Farm to table success through diversified markets

Wendell Berry’s wishes (after reading the 1988 Farming on the Edge book) was that our Marin conversation involve more thought about the value of locally produced food. We can respond to him with pride, that we have, indeed, arrived.

At the Marin Ag Summit in 2010 we all saw the statistics about how much Marin farms and ranches have grown their direct marketing efforts in the past decade. We’ve basically doubled from annual sales of $800,000 to $1.6 million. This trend will continue to grow as more producers like Loren Poncia, Janet Brown, the Lafranchi family, and others diversify while keeping the marketplace local.

Read on...