Direct Marketing Your Farm Products - 9/5/02
This workshop explored direct marketing alternatives, with emphasis on adding smaller scale enterprises to an existing farm or ranch operation.
Selling direct to your customers can give you a larger share of the food dollar. Niche, specialty, and value-added crops supplementing the existing farm plan can enchance financial stability. Direct marketing alternatives include the development of specialty and niche markets, agritourism, and on-farm marketing.
Karen Bates: Karen is a partner at the Apple Farm in Philo, a multi-faceted fruit operation, which includes the direct marketing of fitty varieties of certified organic apples, an on-farm line of value-added products, cooking classes, and agritourism.
Scott Mathieson: Scott owns and operates Laguna Farms in Sebastopol. He runs a year-round CSA that direct-markets vegetables, fruit, eggs, and bread to his customers. He has sixteen years farming and direct marketing experience.
Debra Walton: Debra is founder and principal of Genus Group, a marketing business. Debra was involved in the early development of Select Sonoma, and brings over thirty years of marketing experience to the panel.
Travis Potter: Travis handles Bay Area farmers' market sales for Prather Organic's Certified Dry-Aged Beef products, which uses only direct marketing as its sales program.
Agricultural Marketing Service (U.S. Department of Agriculture) www.ams.usda.gov/directmarketing
Direct Marketing Series (Appropriate Technology Transfer for Rural Areas) www.attra.org/attra-pub/directmkt.html
Sustainable Agriculture & Resource Education
Sonoma Success story
North American Farmers' Direct Marketing Association
Making a Business Plan
Redwood Empire Small Business Development Center
USDA Fact Sheet