Hero Image

From the Farm to Your Table: A Consumer’s Guide to Fresh Fruits and Vegetables Publication


The new From the Farm to Your Table: A Consumer's Guide to Fresh Fruits and Vegetables publication can help consumers looking to buy fresh and local agricultural products who were not raised or taught growing up how to appreciate, evaluate, and appraise fruits and vegetables.

The consumers will also learn how growing and harvesting factors can affect quality and the effect of growing locations, produce handling methods, and the number of steps between production and retail markets.

Handy tables show consumers the steps between the field and their table, which fruits and vegetables should be stored in the refrigerator and which should be stored on the counter, what to look for when selecting produce at the market.

From the Farm to Your Table: A Consumer's Guide to Fresh Fruits and Vegetables, (ANR publication 21643, ISBN 978-1-60107-610-6), is $7.00 and can be ordered by calling 1-800-994-8849 or by logging onto www.ucanr.org/farmtotable. Shipping and applicable tax are added to the cost of each order.

Thank you for your time. If you need additional information, electronic images, please contact me at (530) 754-3934 or shoot me a quick e-mail at mvgolden@ucdavis.edu.

Farm to Table Flyer