- Resources for Farmers
- Resources for Educators
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- GIM Workshops
- Grown in Marin Newsletter PDFs
Grown in Marin Newsletter Articles
- Editor's Column - September 2011
- NewsFlash: The conventionals are in on it!
- M.B. Boissevain - Marin's first farm advisor 1920-1950
- Interview with James Marshall
- Visit CAM FoodWorks, an artisan food producer and co-packer on September 30
- New resources for farmers and the public
- More awards for our North Bay cheesemakers
- Around Marin County - September 2011
- Editor's Column - June 2011
- Real Added Value: The Marin Organic School Lunch and Gleaning Program Continues to bring People and Produce Together
- What do HootSuite, QR, and Constant Contact have in common?
- From Farming to Facebook: Ten Lessons Learned
- UCCE Marin intern: Marissa Thornton
- Around Marin County - June 2011
- Editor’s Column – March 2011
- Water Buffalo? In Tomales?
- Coming of Age: The Status of North Bay Artisan Cheesemaking
- Stalking rare fruit scion in West Marin
- Around Marin County - March 2011
- Summit 1997 to Summit 2010
- Around Marin County December 2010
- Editor - September 2010
- From Hicks Valley Ranch to Oliver’s Markets
- Artisan cheese-making classes coming to Marin
- Farm diversification sheets are now available at GIM site
- Incubating the business of the family farm – farmers’ markets play a critical role
- Indian Valley Organic Farm goes to market
- Around Marin County September 2010
- Editor - July 2010
- You can almost taste the grass . . .
- Local Nicasio Valley Cheese goes into local United Markets
- Planning the future of Marin’s agriculture
- Marin Agricultural Focus Group findings on moving forward in profit & sustainability
- 2010 Agricultural Summit Resource Program & Site
- Around Marin County July 2010
- Editor – March 2010
- Third UCCE Grafting Workshop & Scion Exchange
- 2010 UCCE Grafting Workshop Pictures
- New UCCE Marin interns connect partnership circle
- Using social media to promote your products (& philosophy)
- Preparing Marin agriculture for the next decade
- Around Marin County March 2010
- Editor's Column November 2009
- Portable dairy wagon hits the road
- Peter Rudnick Picks Peppers In Petaluma
- Securing Succession on the Farm
- What we grow
- Marin Farm News November 2009
- Rossotti Ranch: Straddling Marin & Sonoma Counties to produce food for the community
- Recent legislation expands opportunities for farm stand sales
- Join the MO Glean Team!
- Healthy and local food for all
- Strong rancher participation in Conditional Waiver Program
- Editor's Column September 2009
- Marin Farm News September 2009
- Archived Related News Items
- UC ANR Publications
- Photos of Marin Agriculture
What do HootSuite, QR, and Constant Contact have in common?
Demonstrations of social media and email marketing tools were in action at the recent social media intensive held at Point Reyes Farmstead’s “The Fork.” “Excellent” was the sentiment expressed by many of Marin and Sonoma producers who participated in the June 1st Grown in Marin workshop organized by UCCE, Marin Organic, and Marin Agricultural Land Trust.
The workshop covered the use of Twitter, Facebook, Google placement, integration with your website, and other tools that promote and help sell your products. One producer commented, “It was great having producers present what they do with email marketing services like Constant Contact. There was a great mix of speakers and a fine array of tools presented.”
Christian Ahlmann from Six Sigma Ranch in Lake County provided his simple “Ten Farmer’s Rules for Facebook.” You can find them printed below, or online at our growninmarin.org site under the GIM Workshops listing.
While Brenda Dawson from UC’s Small Farm Program shared her use of Twitter and provided a great overview of various social media tools, it was the “farmer view” that was most appreciated. Said another producer, “Bellwether Farms is doing a great job with social media and I appreciated Lenny Rice sharing what they do. Many of us were not aware of the Quick Response (QR) coding and how powerful it can be in the hands of the consumer with a smart phone application.”
Julie Rossotti, of Rossotti Ranch, liked all the management tools. “It is the first time I’ve heard of HootSuite. What a great organizer for my Twitter traffic. I really appreciated the one-on-one time and help setting up my Constant Contact service.”
Jana McClelland from McClelland’s Dairy shared her use of Constant Contact in integrating customer emails with e-newsletters and events. Point Reyes Farmstead Cheese and Bellwether both use Vertical Response and they described the differences between the two services that seemed to come down to simplicity of use, cost, and design sophistication.
Bottom line? Do it again next year! -- Ellie Rilla, UCCE Marin