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Grown in Marin Newsletter Articles
- Editor's Column - September 2011
- NewsFlash: The conventionals are in on it!
- M.B. Boissevain - Marin's first farm advisor 1920-1950
- Interview with James Marshall
- Visit CAM FoodWorks, an artisan food producer and co-packer on September 30
- New resources for farmers and the public
- More awards for our North Bay cheesemakers
- Around Marin County - September 2011
- Editor's Column - June 2011
- Real Added Value: The Marin Organic School Lunch and Gleaning Program Continues to bring People and Produce Together
- What do HootSuite, QR, and Constant Contact have in common?
- From Farming to Facebook: Ten Lessons Learned
- UCCE Marin intern: Marissa Thornton
- Around Marin County - June 2011
- Editor’s Column – March 2011
- Water Buffalo? In Tomales?
- Coming of Age: The Status of North Bay Artisan Cheesemaking
- Stalking rare fruit scion in West Marin
- Around Marin County - March 2011
- Summit 1997 to Summit 2010
- Around Marin County December 2010
- Editor - September 2010
- From Hicks Valley Ranch to Oliver’s Markets
- Artisan cheese-making classes coming to Marin
- Farm diversification sheets are now available at GIM site
- Incubating the business of the family farm – farmers’ markets play a critical role
- Indian Valley Organic Farm goes to market
- Around Marin County September 2010
- Editor - July 2010
- You can almost taste the grass . . .
- Local Nicasio Valley Cheese goes into local United Markets
- Planning the future of Marin’s agriculture
- Marin Agricultural Focus Group findings on moving forward in profit & sustainability
- 2010 Agricultural Summit Resource Program & Site
- Around Marin County July 2010
- Editor – March 2010
- Third UCCE Grafting Workshop & Scion Exchange
- 2010 UCCE Grafting Workshop Pictures
- New UCCE Marin interns connect partnership circle
- Using social media to promote your products (& philosophy)
- Preparing Marin agriculture for the next decade
- Around Marin County March 2010
- Editor's Column November 2009
- Portable dairy wagon hits the road
- Peter Rudnick Picks Peppers In Petaluma
- Securing Succession on the Farm
- What we grow
- Marin Farm News November 2009
- Rossotti Ranch: Straddling Marin & Sonoma Counties to produce food for the community
- Recent legislation expands opportunities for farm stand sales
- Join the MO Glean Team!
- Healthy and local food for all
- Strong rancher participation in Conditional Waiver Program
- Editor's Column September 2009
- Marin Farm News September 2009
- Archived Related News Items
- UC ANR Publications
- Photos of Marin Agriculture
From Farming to Facebook: Ten Lessons Learned
1. The world wants to farm. Everybody secretly wants to be a farmer (consider the popularity of Farmville), and Facebook lets you bring your farm to them.
2. Pictures tell a great story. Always carry a camera; take photos with bold shapes and contrasts. Tag your friends.
3. The text should be short and clear. If posts are too long, they will be skipped. "This weekend, our wine club members have an opportunity to pick up their shipments at the Six Sigma tasting room..." is too long. Better is: "Come pick up your wine club shipment tomorrow."
4. Small talk wins fans. Fan interaction creates visibility, and visibility wins fans. "It's freezing cold in Asbill Valley this morning. How is your weather?"
5. A few posts per week work well. Too many posts can over-load your fans (but posting too infrequently is no good either). Overloaded fans quit following you.
6. Superfans need love. When fans interact with your page often, they should be encouraged.
7. Third-party endorsements are much more valuable than what we say about ourselves.
8. Your fans are your friends. Share content with your fans that you would share with your friends.
9. Keep it fun and positive. Facebook is not the place for criticism or grumpiness.
10. Promote your page! (wink, wink)
Christian Ahlmann, Six Sigma Ranch, Lake County
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