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WEBINAR: “Bringing Meat to Market” Business Training Series
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Contact: 415-473-4204
Sponsor: Southwest Grassfed Livestock Alliance
Details:

Educators: Olivia Tincani, Anjali Oberoi, Nathan Burk

Our Sales Strategy course will cover both the quantitative and qualitative elements of choosing and maintaining a mixed sales channel strategy for your business with revenue coming from various types of customers (retail/wholesale, food service, direct consumer, etc.). We will discuss how to target varied customer groups through different channels, how to choose your channels wisely,  and what diversification means in terms of pricing, margin, and calculating overall potential profit. On the qualitative side, we will teach a holistic approach to evaluating what channels to sell your product through, and why multiple sales channels often offer more stability. Our sales philosophy emphasizes collaboration versus competition and takes fear out of seemingly scary channels such as wholesale and discuss tactics for achieving success.  On the quantitative side, using a proprietary yield & margin tool, we will evaluate sales channels via the lens of pricing strategy and resulting margins that ultimately contribute to your business bottom line. Margin calculations will consider production and post-production costs unique to the channel, and discuss how to base pricing on both what your cost of production and the market can support. We will cover carcass balance and also look at a few success stories of mixed revenue businesses. We hope to help you distinguish across diverse sales channel differences and their margins, analysis that will help serve your business through change, growth, and expansion stages.

The Bringing Meat  to Market series is brought to SWGLA members and non-members thanks to generous support from the #NoRegrets Initiative

Cost: Free. Priority given to SWGLA Members. Limit 100 participants. A video recording of the webinar will be available on the SWGLA website for all SWGLA members. 

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